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Lunar
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ClientLunar
RoleWeb design
Year2025
ScopeSite, art direction
RESTAURANT SITE · 2025
A warm, appetite-led site for an Italian dining room chasing a star.
Lunar is a small Italian room with big ambition, and their old site read like a menu taped to a window. I gave the chef's story space to unfold and let each signature dish arrive full-bleed and warm. The whole thing was about making you hungry, designing the page so a reservation felt like the only reasonable next move.
PROBLEM
The old site listed dishes but never made anyone want them.
SOLUTION
I rebuilt it around the chef's story and full-bleed plates you could almost smell.
RESULT
Reservation clicks rose sharply in the first month after launch.
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