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Velora House
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ClientVelora House
RoleDesign
Year2025
ScopeStorefront, lookbook
FASHION E-COMMERCE · 2025
An editorial storefront for a heritage tailoring house, built around the lookbook.
Velora House makes tailored clothing with a long memory, so the shop needed to feel like a printed lookbook, not a grid of thumbnails. I gave each collection a full-page opening and let the garments hang in quiet, generous space. It was a project that rewarded slowing the eye down, and watching people scroll a collection all the way to the end felt like proof it worked.
PROBLEM
The old shop reduced tailoring to rows of thumbnails and prices.
SOLUTION
I rebuilt it as an editorial lookbook, with each collection given room to breathe.
RESULT
Sessions ran longer, and the launch collection sold through within two weeks.
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